In China, there are 700 million Internet users, and 80% of Internet users have sleep problems. Their sleep demands are a huge consumer market. If you want to win the hearts of Internet people, you must solve their pain points. Now, every brand is trying its best to please this group of young, self-aware Internet users. How to find effective ways to reach out to their pain points? Quanyou provides us with a good marketing template.

        Achieve effective access to modern sofa, insight first

        We often see the close interaction between major brands and Internet users on the Internet: "Marvel and Anta launched a joint model", "Lipstick in the Forbidden City became a popular item", "Meitu Xiuxiu established a beauty institute"... These brands Based on the characteristics of their own brands, they attract attention and retain the hearts of Internet people through cross-border and innovative marketing. In endless marketing cases, we have found that in order for brands to achieve effective reach, they must first gain insight.

        In order to solve the sleep problem of Internet users, Quanyou has an insight into user needs and created the marketing theme of "Quanyou Green Festival·Green Sleep Season", and determined that "sleep environment" is the entry point to investigate the sleep environment through the system Current situation → Output a sleep environment white paper to deconstruct the current status of sleep → Develop the most comfortable sleeper sofa products based on sleep needs. The interlocking brand marketing process involves in-depth communication with Internet users at every step to actually solve their sleep problems.

         In the early stage, Quanyou and Sina Home launched the "Chinese Internet Users Sleep Environment Survey". The 28 questions in the form related to sleep quality, sleep habits, sleep environment, sleep aid product selection and other dimensions. Through extensive social surveys, the sleep status of deep Internet users is presented, allowing more people to pay attention to individual sleep problems, allowing brands to better understand sleep needs, and providing reference for the development of sleep products.